Falcons WR Drake London finished his rookie season just 45th among WRs in PPR points per game. Yet he's going 22nd among WRs right now in Underdog Fantasy ADP. Why? Well, London did rank sixth among all wideouts in target share in 2022. He enjoyed a strong finish after QB Desmond Ridder took over for Marcus Mariota, averaging 9.0 targets, 6.3 receptions, and 83.3 yards over the final four games. And Atlanta increased its passing volume over that span. But the team still ranked just 24th in neutral-situation pass rate over that time. London also trailed TE Kyle Pitts in target share before Pitts went down with a knee injury. Atlanta sports a weak receiving depth chart behind those two for 2023, so there's room for both exciting young pass catchers to continue drawing large shares. But London will need more team passing volume to help him pay off at ADP. And drafting RB Bijan Robinson eighth overall would be a funny way for the Falcons to announce that they're going to pass a lot more in 2023. London sits only a little lower in our 2023 WR rankings than he does in ADP.
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